How to get the most out of your event videography
Are you spearheading an event this year? Need captivating video and photography to make it unforgettable? Here are some of the key elements you must consider to ensure you secure a wealth of stunning visual assets for your business!
Purpose of Video and Photography:
Clarify the purpose behind your video and photography. Whether it's to create promotional material for future events, or capture key moments for social media engagement, defining the purpose ensures that you focus on capturing content that aligns with your overall goals and objectives.
Create Shot Lists:
Work with your photographers and videographers to create shot lists detailing specific moments or elements you want to capture. This can range from exteriors, arrivals, networking, keynote speeches, panel discussions, and what audio you need to capture from each section.
Voxpops:
Incorporate vox pops (short interviews with attendees or speakers) into your video coverage to gather insights, opinions, and reactions in a dynamic and engaging format. These clips add depth to your event coverage and can be used for promotional purposes.
Plan Your Questions and Brief Participants:
Plan ahead by preparing a set of questions for vox pops that align with your event's objectives. Brief individuals who will be answering the questions beforehand, providing guidance on the tone and key messages you want to convey. Don't ask too many questions! Try to find three focused questions that will get to the core of what you're trying to hear.
Create a Highlights Video:
Compile the best moments from the event into a short, punchy highlights video. Focus on key highlights, such as impactful speeches, memorable interactions, and showcase the excitement, buzz, and feel of the event. Keep the video concise to maintain viewer engagement.
Deliverables and Platform-Specific Videos:
Determine the deliverables you need from your event coverage, such as high-resolution photos, edited videos, and social media clips. Tailor your video content to suit different platforms, considering factors like aspect ratio, video length, and content style. For example, shorter, visually engaging clips are ideal for platforms like Instagram and TikTok, while longer-form videos may be suitable for YouTube or LinkedIn.
Promote and Share:
Once your photos, videos, and highlights video are ready, leverage them across your marketing channels, website, social media platforms, and any post-event materials. This extends the lifespan of your event and maximises its impact.
If you need support with your next event feel free to reach out for a chat about how i can support you with video and photography
